Turning

Tech into

Things People Like

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About Catalina.
Catalina is a Product Marketer, Speaker, and AI Ethicist. She is a storyteller first and a powerhouse in execution.
Years in Product Marketing
15+
MAANGO companies
2+
Keynotes delivered
9

Big Tech firms trust her to humanize AI. Here's why.

Responsible AI
From contributing to one of the first Responsible AI frameworks in the world at IEEE to shipping AI models and products, Catalina has brought Responsible AI principles into conversations that matter.

At Stanford Business School, she modelled a framework for bringing ethical AI principles in the CI/CD pipeline. On stage, she educated and inspired both technical and business audiences.
CSR Coaching & Mentoring
The people you meet today are the people you will tell stories of how you have met tomorrow. As a mentor, judge or coach, Catalina has supported young entrepreneurs in disadvantaged communities.
Enablement
Successful enablement, Catalina has found, depends on a mix of expertise, engagement and energy. Catalina has delivered enablement sessions in four global regions and has been repeatedly assigned to more sales kick-offs as a result of her success.
Keynotes
Catalina often takes the stage to demystify the future of AI. By blending technical literacy with narrative depth, she delivers clear keynotes, confidently inviting audiences to engage and be part of the conversation.
Research
People love products aligned to their values. Catalina blends empathy with data science to measure and validate this alignment until product-market fit is undeniable.
Research
Conversations
Analytics
Data science
Interviews
Design thinking
Culture
Stories
Positioning
Catalina asks real questions to test what matters to people. And she uses the answers to position complex technologies as desirable choices for the right audience.
Storytelling
Meaningful adoption isn't built on buzzwords.
Catalina crafts narratives grounded in technical expertise and human reality, turning complex features into natural choices.
Storytelling

The effect of

Catalina

Optimistic storytelling meets technical literacy.
Clarity
Complexity slows growth. I align product strategy and launches with human needs to deliver growth.
De-risked innovation
I use technical and Responsible AI literacy to protect reputational risk for high-stakes innovations.
Trust
I build the ethical foundation and narrative depth that turns skeptical users into long-term adopters.
Leadership
From keynotes that move markets to daily team stand-ups, I bring soft skills to build resilient and collaborative cultures.
Positioning Responsible AI in 2026 as a product marketer.
Responsible AI
AI Literacy
Promixa
Remixco
Though Leadership
Responsible AI
Trust+AI
Framework
Responsible AI
HAI
Thought Leadership
AI Literacy
Literacy
Responsible AI
PMM
GTM for AI
UI/UX Design
Web Design
Homstar
UI/UX Design
Web Design
Nexora
UI/UX Design
Web Design
Promixa
UI/UX Design
Web Design
Remixco
Selected works– thought leadership and GTM.
Explore my work and meta reflections on my work.
Articles and case studies

I am open to connections and advisory roles

I enjoy meeting and showing up for:
Speaking: AI Literacy and Responsile AI for tech and business audiences.
CSR Volunteering: Mentoring and coaching for disadvantaged groups.
Connections: Meeting excellent people in technology, builders, creators, visionaries, investors and philantropists.
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What people I have worked with say.

Incredible
Catalina has gone beyond expectations in projects involving new edge technologies, AI, VR, computer vision, machine learning & conversational assistants. She managed to apply a high level of understanding of technology which resulted in key partnerships with the main corporations in the space.
Thomas Gere
Business Development Director, Virgin Media
Trustworthy and results-driven
Catalina is a highly energetic, determined person. Moving things forward and reaching for results are only two of her many strengths. She is definitely a person to highly consider as a business partner.
Anca Albu
COO, QAI Ventures

Let's explore synergies.

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